Shifting Customer Service Paradigm

Service expectations continue to increase exponentially. The charge is led by enterprises that are determined to provide better service than their competitors; the rest of us are obliged to follow. Toleration for the 'old way of doing business' is diminishing. The following table summarizes the major shifts in the customer service paradigm.




FROM - the old way of doing business


TOWARDS - a new era of service


in the mail

limited hours/availability

I'll check with shipping

in our city/community

this is what we have

we know what you need

mass production - a few options

acceptable quality

planned obsolescence

environmental costs externalized

I'll get a decision for you


immediate email confirmation

24/7

next day delivery guaranteed

anywhere in the world

what do you need - I'll get it

customers define product/service

customized - niche markets

assured quality

durability

sustainable consumerism

I'm empowered to decide/serve

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