The World Tourism Organization has listed 11 tourism megatrends in its ‘Global Forecast / Tourism 2020 Vision:
- globalization and localization – thinking globally and acting locally
- polarization of tourism tastes – active/passive, big/small, consumptive/green, safety/risk
- shrinking tourist world
- electronic technology and fast track travel
- consumers call the shots
- destinations as fashion accessories
- theme based marketing
- increased destination focus on image – perceptions of potential visitors is critical
- everyone chasing Asian tourists
- consumer-led campaigns – for sustainable development and fair trade tourism that better distributes benefits
- conscience vs. consumption – growing conflict between socio-environmental consciousness and urge for travel consumption.
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