Almost 23 million Canadians, 84% of the population aged 15 or over, made a financial donation to a charitable or non-proft organization in the 12 month period preceeding the 2007 Canada Survey of Giving, Volunteering and Participating. Trends:
- the donation rate remained virtually the same in 2004 (85%) and 2007 (84%)
- the number of donors increased by approximately 2.9%, in part due to a 3.7% increase in the population of Canadians aged 15 or over
- Canadians donated a total of $10 billion in 2007, an increase of 12% over the $8.9 billion reported in 2004
- the average annual donation increased by 9% - from $400 in 2004 to $437 in 2007
- the average number of donations (per individual per year) decreased from 4.3 in 2004 to 3.8 in 2007.
Some significant shifts in giving among specific demographic groups were noted:
- a 17% incrase in the average donations made by those who are religiously active - from $887 in 2004 to $1038 in 2007
- a 20% increase in the average donations made by those aged 35 to 44 - from $370 in 2004 to $443 in 2007
- a 13% increase in average donations among females (from $374 to 422)
- a 7% increase n the donor rate among those who have only school aged children living in the household (from 84% to 91%) and a 56% increase in their average donation (from $335 in 2004 to $522 in 2007).
In 2007, donations to sports and recreation accounted for only 2% of the total amount donated; even though 14% of Canadian donors aged 15 and over supported sports and recreation organizations.
Donor Rate by selected organization type
population aged 15 and over - Canada, 2004 and 2007
| Type of Organization | 2004 | 2007 |
| Health | 57% | 56% |
| Social Services | 43 | 39 |
| Religion | 38 | 36 |
| Hospitals | 18 | 18 |
| Education and research | 20 | 14 |
| Sports and Recreation | 18 | 14 |
| Grant-making, fundraising, voluntarism promotion | 13 | 10 |
| International | 7 | 9 |
| Environment | 7 | 7 |
| Law,advocacy and politics | 6 | 5 |
Mean Annual Donation ($) by selected organization type
population aged 15 and over - Canada, 2004 and 2007
| Type of Organization | 2004 | 2007 |
| Religion | $395 | $469 |
| International | 199 | 256 |
| Grant-making, fundraising, voluntarism promotion | 150 | 176 |
| Hospitals | 89 | 120 |
| Health | 84 | 99 |
| Law, advocacy and politics | 78 | 99 |
| Environment | 114 | 97 |
| Social Services | 80 | 87 |
| Education and Research | 55 | 63 |
| Sports and Recreation | 45 | 58 |
Source: http://www.givingandvolunteering.ca/files/giving/en/csgvp_highlights_2007.pdf
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